Internet Usages Affect People's Tourism Booking And Decision-making Essay

Internet Usages Affect People's Tourism Booking And Decision-making - Essay Example This report stresses that most people prefer internet travel planning and booking due to its efficiency. It offers more information and costs lesser than a travel agency. It also has no time limit for information search and one can see videos or movies of the chosen destination. The internet is also non-stop available hence one can access the information from anywhere with internet access. One can compare offers quickly and at the same time find opinions of other persons since the internet provides some degree of freedom. This paper makes a conclusion that internet travel planning and booking also has its disadvantages. The website is not able to distinguish between cheap and best value ,for example a room may be deemed as cheap whereas it does not fit the client’s expectations. The internet websites do not understand the clients. The client often does not know what they are getting themselves into. Unlike a travel agent who can know what the client can and cannot put up with, the internet is not able to know. The internet websites are also not proactive. This implies that they do not understand the clients and they do not offer the best value but just raw price. Websites cannot be able to look into the whites of the eyes. An agent can use their skills to read an itinerary, to understand it, analyze any real issues and then communicate them to the client. This study shows that an increasing number is turning to social media to help them with the research.

Discrimination Paper Essay Example for Free

Discrimination Paper Essay As you all probably know: discrimination is any situation in which a group or individual is treated differently based on something other than individual reason, usually their membership in a socially distinct group or category. These categories include ethnicity, sex, religion, age or disability. Discrimination can be thought of as favorable or unfavorable; however, today, â€Å"discrimination† is usually considered unfavorable. Racial discrimination, discrimination against women, and discrimination outside the United States, are some of the most common types of discrimination in the world. One of the most pervasive forms of discrimination in the United States is directed toward racial groups. There has always been conflict among the different races of people. The Constitution of the United States recognized the legality of slavery, the ultimate form of discrimination. Black males are one of the most common victims of discrimination. For example, a black male in the â€Å"ghetto† walks into a convenient store, the first thing that comes to the clerks mind is robbery or maybe even worse. African-Americans and other people of different races other than white have always been mistreated or judged just because of their color. Racial discrimination against Hispanic-Americans is also widespread. Employment, housing, and access to the judicial system is a problem for people other than whites. Asian-Americans also suffer discrimination. During World War II, the Japanese were forced to evacuate from the West Coast. American women have been victimized by discrimination in voting, employment, and other civil rights. Women were once known as â€Å"housewives†, and many men and women still think that is what a woman should be. Not only do people think women shouldn’t work, but they don’t think they should vote, serve on juries, or do anything else other than sit at home and do house work. In the late 160’s women organized to demand legal equality with men. They organized into the National Organization for Women and other groups for education, employment, and government. In 17, the Equal Rights Amendment (ERA) was passed to the Constitution and submitted to the states for ratification. The ERA was suppose to eliminate legal discrimination against women, but it was not approved by the 18 deadline. Working toward the ERA built a skilled leadership of female politicians and lobbyists. Most nations practice discrimination against foreigners within their borders. It may be religious, such as Muslims against Jews, Protestants against Catholics; racial, or sexual discrimination, as in many countries where women have few rights. People in other countries are always fighting because of discrimination. International efforts to combat discrimination were minimal until the passage of the United Nations Charter in 145. The charter encourages â€Å"respect for human rights and fundamental freedoms for all without distinction as to race, sex, language, or religion. Discrimination causes great conflict among many people. Regardless of race, religion, sex, or any other characteristics, a person should not be discriminated. Discrimination is one of the reasons this country is falling apart. Every man and woman whether they are black, white, yellow or green should be able to equally do what ever they wish. Most people don’t realize that every person, color not mattering, came from the same place.

The Financial Analysis Of Mcdonalds

The Financial Analysis Of Mcdonalds Ray Kroc gained the rights of McDonalds restaurant in 1954. This restaurant was based in California, USA. After being unsuccessful at Des Plaines restaurant Ray Kroc achieved a multitude of success in McDonalds after buying it out from McDonald brothers. McDonalds was made public in the year 1965 via the stock exchange. McDonalds was introduced in the stock exchange with 100 shares totaling at 2250 USD. Their success brought them up to 4.7 million stocks as of today. McDonalds have opened around 33000 restaurants worldwide. The main focus of their restaurants is towards franchising which has brought them revenues in terms of sales as well as renting. Currently 80% of McDonalds are franchises around the world with franchising cost around 45000 USD per license. They have succeeded to expand their company in more than 100 countries around the world. 2.1 Current Situation McDonalds have worked hard throughout years to attain a respectable position amongst the world fast food chains. They have managed to perform better in the face of sustained pressure. This has helped them to achieve the top position amongst the worlds fast food companies. McDonalds current situation is very stable. After going through the introductory passage it would be hard to imagine otherwise. With a huge number of restaurants all around the world it can be safely said that McDonalds is doing very well. This was not the case in the year 2002 when McDonalds faced their first overall loss after over 35 years in business. Being a strong company they did not bend in face of problems rather they planned a strategy to get out of this dilemma by electing a new CEO. Cantalupo, the new CEO, focused on the problem and introduced a new strategy known as the plan to win strategy. Under his guidance the company achieved customer satisfaction and improved operating of their current franchises as well as standardizing the future franchising. This strategy raised standards and helped McDonalds to achieve a share price of around 80 thousand dollars in the year 2010. The board of directors made this strategy as one of their core plans because of it doing so well. I nvestors now take McDonalds as a safe place and put their money in McDonalds shares considering that McDonalds will not see another recession if they continue acting on their policies. This can be seen in the revenues of McDonalds. Their revenues have increased from 20,895 million dollars in 2006 to 24,075 million dollars in 2010 and are still increasing. Their continuous success is a result of their introducing new products and even new product lines as they have done by introducing McCafe drink lines containing different types of coffees and teas. This line of products has taken McDonalds in cafeteria market and is rivaling Starbucks in USA. This has resulted for them to have a stable place in the market and in the stocks as well. 2.2 Business Planning and Strategy In McDonalds there is a strategy named Plan to Win since 2003. This plan to win in the industry exist till now and it forced McDonalds to have 32 months of global comparative positive sales which is the longest strip for the last 25 years. To say more, company has had a growth which in general lies above the industry average growth. To get better understanding about the current strategy of the company, let take a look what is the Plan to Win? It is nothing else except 5Ps that are behind the Plan to Win, it includes: People, Place, Product, Price, and Promotion. The 5Ps are trying to perceive every thinkable angle of the company, and have ways to improve everything, from refurbishing old shops, to maintenance Wi-Fi for customers, setting the right mood with music and creating deli menus to cope with the bad publicity. Promotion Products Im loving it worldwide campaign Billboards, internet, TV, all advertising in general Broaden the selections McDonalds Food Studios Superior supplier practices High product standards McCafe Examples: Rice burger, fruit and walnut salad Price High quality food at a reasonable price Value menus Premium selections Place People Refurbishing stores New music Wi-fi Flatscreens Developed training and hospitality programs to teach our people the skills they need to deliver great service Computer based training -Restaurant Operations Improvement Process (ROIP) Their main efforts are in a direction of maintenance of their unique firm power, and creation of the additional added cost through experience to keep and develop their shares in the American market. Companys newest leading addition of industrial line is the McCafe. The McCafe have a target audience of those who would like something else than regular soft drinks, or probably only wants some coffee. Using this new strategy and an industrial line McDonalds tries to seize shares of the market in the industry of coffee industry, which mainly operates Starbucks. It is courageous strategy, where they have an experience minimum, but however it is strategy which is supported by a considerable quantity of their forces. They already have global network of suppliers and one of the most influential brands in the world. Their marketing has focused on two separate things: first, coping with the effects of the obesity through marketing and a new healthier product category and second, increasing brand awareness to maintain and develop market shares. While supervising the result (outcome) of McDonalds has carried out strategy the last years, then the financial data speaks in own language. Development of the incomes which are above development of the market means that they increase the shares in the market. When supervising of their edges of total profit, then since performance of Plan to Win has increased edge more than forty percent. It shows that McDonalds till now have correct forces and strategy to outmanoeuvre any problems of fatness. McDonalds should study their basic products in the future. As changing requirements and instructions from clients and the governments appear, then at McDonalds there would be a big advantage of being preventive on these questions. Now they were some of the slowest in the industry to get rid of their trans-fat to make French fries which sends a bad signal on not caring about their clients. On all questions of public health services they, apparently, have very jet manner, still precisely knowing what to make with a problem. If they have to change and expand the research of these areas, the pure size and resources could give easily to them the big push up in CSR competencies and the general image in comparison with their competitors. But as it now, their research some kind of weakness as they concentrate more on research in decorating than in full healthy meal. It isnt intended these that they should change the basic products as a cheeseburger, big Mac and French fries, but rather plac ing some resources in creation of the basic of more healthy products. Thus, they also would deal with some of their weaknesses and would construct protection against future threats. 2.3 Performance Analysis Financial data can be used to analyse the performance of a company. In this manner, McDonalds performance can be analysed through their balance sheet over the period of three years. Different ratios are used in this analysis and these ratios are then used to compare the performance of McDonalds over time with regards to standards. All companies are bound by law to submit their financial statements at the end of each year. This helps analysts to observe the cause and effect relationships in the financial data provided by the company. Following is detailed analysis of McDonalds Corporation with help of their balance sheet. This data has been taken from the financial statement McDonalds submitted on their website. Balance sheet Period Ending Dec 31, 2010 Dec 31, 2009 Dec 31, 2008 Assets Current Assets Cash And Cash Equivalents 2,387,000 1,796,000 2,063,400 Short Term Investments Net Receivables 1,179,100 1,060,400 931,200 Inventory 109,900 106,200 111,500 Other Current Assets 692,500 453,700 411,500 Total Current Assets 4,368,500 3,416,300 3,517,600 Long Term Investments 1,335,300 1,212,700 1,222,300 Property Plant and Equipment 22,060,600 21,531,500 20,254,500 Goodwill 2,586,100 2,425,200 2,237,400 Intangible Assets Accumulated Amortization Other Assets 1,624,700 1,639,200 1,229,700 Deferred Long Term Asset Charges Total Assets 31,975,200 30,224,900 28,461,500 Liabilities Current Liabilities Accounts Payable 2,916,400 2,970,600 2,506,100 Short/Current Long Term Debt 8,300 18,100 31,800 Other Current Liabilities Total Current Liabilities 2,924,700 2,988,700 2,537,900 Long Term Debt 11,497,000 10,560,300 10,186,000 Other Liabilities 1,586,900 1,363,100 1,410,100 Deferred Long Term Liability Charges 1,332,400 1,278,900 944,900 Minority Interest Negative Goodwill Total Liabilities 17,341,000 16,191,000 15,078,900 Stockholders Equity Misc Stocks Options Warrants Redeemable Preferred Stock Preferred Stock Common Stock 16,600 16,600 16,600 Retained Earnings 33,811,700 31,270,800 28,953,900 Treasury Stock (25,143,400) (22,854,800) (20,289,400) Capital Surplus 5,196,400 4,853,900 4,600,200 Other Stockholder Equity 752,900 747,400 101,300 Total Stockholder Equity 14,634,200 14,033,900 13,382,600 Net Tangible Assets 12,048,100 11,608,700 11,145,200 Currency in USD 2.4 Recommendations Strategic options: Reduction of employee training spending (lowering employee turnover); Taking advantage of organic food industry popularity (develop new products for new segments); Advantage of human health problems (improvement of products). Reduction of employee training spending (lowering employee turnover). In order to reduce of employee training spending and to lower turnover, we would like to suggest: To give the job just for highly motivated people. It means, that they are going to be loyal and not to leave job so fast; To train new employees using Big Brother principle. New employees would be trained by employees, who are working longer. In this way, company reduces training spending, new employees are trained by the people, who are working inside the company and do the same things every day. To motivate employees and always take care about their expectations. It can be money premiums for good working in the end of the month (or year), some employees parties, Employee of the week (month) competition and etc.; also employer should take a look of what employee is expected from employer and try to solve that, ex. Maybe employee is not expected to get premium every month, but for good and loyal working he would like that the company would pay his child studies fee after 5 years. Taking advantage of organic food industry popularity (develop new products for new segments); McDonalds is not that company, who suggest the most organic food, so they can try: To make a line of organic food in their menu and take a look what is more popular and healthy for their customers. If it is going more popular than usual menu food, it is more worth to make all food in organic way, even it is more expensive. First of all, people like what is natural, and then they are interested in the price. To be in a partnership with scientists and doctors in order to take care of their customers heath. Everybody knows that organic food makes people feel better and healthier; also it affects nature in a good way. McDonalds declares that everything is for customer, so it must take an advantage of organic food popularity and make their customers to live healthier and in more natural way. To make big advertisement companies declaring organic food pluses and make it more popular in such way. Many people loves McDonalds food, so it has an authority and can show good example of necessity of organic food in people life and compare how organic and usual McDonalds food effect customers health and all the nature about them. Advantage of human health problems (improvement of products) McDonalds is big food supplying company, and all of us know, how food affects our health. It is one of the main factors, what built our body and strength our brains. Knowing that, McDonalds should: Suggest just high quality, improved products, which is full of vitamins and minerals. So, it means that the company must improve their products, all the food must be certificated and fit for all healthy food standards. Be in a contact with suppliers, who supply products for McDonalds food and always check if the products is natural, high standard and healthy for all of age customers. Contact with doctors, scientist and improve their products to fit for all of age customers, even they have some problems with their stomach. It means to make measures and find what is the best for all possible customers. 2.5 Conclusions The financial analysis of McDonalds says that the recovery of McDonalds after the global crises seems to be surprisingly fast and the sales growth rate continues to increase. It tries to improve customer metrics by which it can follow and decide what are the changes in the customers needs and wants, how they can satisfy these issues. The most important thing is to think globally but act locally. The later stage of the second part proposes companys current strategy. McDonalds has a specific Plan to win current strategy since 2003. These are 5Ps that are behind the Plan to Win, and it includes: People, Place, Product, Price, and Promotion. As changing requirements and instructions from clients and the government, McDonalds should study their basic products in the future.

Fraud, Waste and Abuse Research Project Essay -- Government Business A

Fraud, Waste and Abuse Research Project Combating fraud in the private sector is a difficult task. Trying to combat fraud in the public sector is daunting. In 1999 15.7% of the American workforce were employed by a government entity (federal, state, and local).[1] Mirroring society, government will have its share of perpetrators. The difference from the private sector is in the scope of the fraud committed, the loss of the public trust, the blaring headlines from news media, and difficulty in making necessary changes to combat the problems. A good definition of Fraud, Waste and Abuse (FWA) can be found in U.S. Air Force Regulations and can be applied to any government (or private) organization, it states: Fraud—â€Å"Any intentional deception designed to unlawfully deprive the Air Force of something of value or to secure from the Air Force for an individual a benefit, privilege, allowance, or consideration to which he or she is not entitled. Waste—‘The extravagant, careless, or needless expenditure of Air Force funds or the consumption of Air Force property that results from deficient practices, systems, controls, or decisions. The term also includes improper practices not involving prosecutable fraud. Abuse—‘Intentional, wrongful, or improper use of Air Force resources.†[2] Fighting abuse is not an easy prospect. Elected officials, executives, managers, staff, and the public must be vigilant and thorough. In this project we will review some specific cases of FWA. We will also explore why enacting laws and regulations isn’t enough to stop people from committing fraud. Educating people about what FWA is and why they should not commit these crimes should be an integral part of any FWA program. The Department... ...ublic Management class, CSU Dominguez Hills, April 24, 2001. [10] Project on Government Oversight. http://www.pogo.org/ [11] â€Å"Special Investigations Unit Report Regarding The Composite Center, Inc.† Texas State Auditor’s Office, Special Investigations Unit. Report Number 01-004, October 2000. [12] â€Å"Program Fraud†. The Last Word. November 2000, Volume 3, Number 4. [13] 9/2000 Major Criminal Tax Conviction in Trust Scam Case http://www.taxhound.com/ [14] â€Å"Union county woman convicted for Health Insurance Fraud.† Office of the Attorney General news release, March 22, 2000. [15] The False Claims Legal Act Center. http://www.taf.org/ [16] The Bauman & Rasor Group, Inc. http://www.quitam.com/ [17] Robert K. Elliot, CPA and John J. Willingham PhD, CPA, Management Fraud: Detection and Deterrence. New York: Petrocelli Books, Inc., 1980, pp. vii. Fraud, Waste and Abuse Research Project Essay -- Government Business A Fraud, Waste and Abuse Research Project Combating fraud in the private sector is a difficult task. Trying to combat fraud in the public sector is daunting. In 1999 15.7% of the American workforce were employed by a government entity (federal, state, and local).[1] Mirroring society, government will have its share of perpetrators. The difference from the private sector is in the scope of the fraud committed, the loss of the public trust, the blaring headlines from news media, and difficulty in making necessary changes to combat the problems. A good definition of Fraud, Waste and Abuse (FWA) can be found in U.S. Air Force Regulations and can be applied to any government (or private) organization, it states: Fraud—â€Å"Any intentional deception designed to unlawfully deprive the Air Force of something of value or to secure from the Air Force for an individual a benefit, privilege, allowance, or consideration to which he or she is not entitled. Waste—‘The extravagant, careless, or needless expenditure of Air Force funds or the consumption of Air Force property that results from deficient practices, systems, controls, or decisions. The term also includes improper practices not involving prosecutable fraud. Abuse—‘Intentional, wrongful, or improper use of Air Force resources.†[2] Fighting abuse is not an easy prospect. Elected officials, executives, managers, staff, and the public must be vigilant and thorough. In this project we will review some specific cases of FWA. We will also explore why enacting laws and regulations isn’t enough to stop people from committing fraud. Educating people about what FWA is and why they should not commit these crimes should be an integral part of any FWA program. The Department... ...ublic Management class, CSU Dominguez Hills, April 24, 2001. [10] Project on Government Oversight. http://www.pogo.org/ [11] â€Å"Special Investigations Unit Report Regarding The Composite Center, Inc.† Texas State Auditor’s Office, Special Investigations Unit. Report Number 01-004, October 2000. [12] â€Å"Program Fraud†. The Last Word. November 2000, Volume 3, Number 4. [13] 9/2000 Major Criminal Tax Conviction in Trust Scam Case http://www.taxhound.com/ [14] â€Å"Union county woman convicted for Health Insurance Fraud.† Office of the Attorney General news release, March 22, 2000. [15] The False Claims Legal Act Center. http://www.taf.org/ [16] The Bauman & Rasor Group, Inc. http://www.quitam.com/ [17] Robert K. Elliot, CPA and John J. Willingham PhD, CPA, Management Fraud: Detection and Deterrence. New York: Petrocelli Books, Inc., 1980, pp. vii.

A study of anatomy and physiology of movement upper limb

The procedure of using the upper limb to drink water is a complex one which involves a huge amount of technology inter-transfer between the brain and the eventual skeletal muscle. There is initiation of the movement at the brain which is transmitted via specialized white fibre tracts to the hip flexors via the intermediate spinal cord, involving a very complex mechanism at the cellular levelThe initiation of the   process is at the motor cortex (Ms I) of the brain. The primary motor area is located at the precentral gyrus of the frontal lobe. The area controlling the motion of the lower limbs lies towards the superior surface of the brain. Within this area lies the cell body of the primary neuron. These neurons are known as upper motor neurons (UMN).These UMNs receive modulating impulse from the inputs from the cerebellum and the basal ganglia via the extrapyramidal pathways. These tracts modulate the gross movement initiated at the frontal cortex. In turn these areas are modulated by afferent signals from ascending spino cerebellar, and spino-thalamic pathways.The complex the signal initiated at the nucleus of the cell body is transmitted electronically via the axon of the myelinated neuron via the mode of salutatory conduction. The myelin sheath which surrounds the axon of nerves that involve fast transport, breaks at intermediate regions known as Nodes of Ranvier.The electrical impulse moves in   a jumping manner at these nodes nerve transmission as a neural impulse, generated by the formation of a nerve action potential. Like all excitable tissue, nerves maintain a resting membrane potential that is the difference of voltage across the membrane of the neuron. In neurons this value is   – 70 mV.This voltage difference is maintained by the Na/K pump on the membranes. This impulse generated at the axon hillock is transmitted via the depolarizing phase which allows sodium ions ingress into cells via opening of the Na channels. This entry of Na in o ne portion allows activation of other Na channels, causing depolarization of the adjacent region of the neuron. Subsequently repolarization occurs via the opening of K channels, which restores the membrane potential. Thus this process continues which allows the transmission of impulse.Many such nerves together descend as the descending cortico spinal tract in the pyramidal system, which travels through the midbrain into the spinal cord, decussating at the level of midbrain( 90% of the fibres decussating and forming the lateral spinothalamic tract) and again at the level of spinal cord ( the other 10%, forming the anterior spinothalamic tract). It is the former which is responsible for the upper limb movements.The cortico-spinal tract travels in the anterior horn cell of the spinal cord till the lumbar level where they synapse with the spinal ventral root neuron (lower motor neuron). A single post-synaptic neuron receives signals from many neurons. At the axon terminal, the propagati on of impulses leads to release of neurotransmitters, which are stored in specialized vesicles.The released Ach diffuses into the synaptic cleft and binds with receptors on the post synaptic membrane to produce excitatory post synaptic potentials. This leads to generation and propagation of impulse in nerves which are destined to innervate the neuro-muscular junction. At the neuro-muscular junction, Ach is released, which diffuses into the synovial cleft and binds to receptors in the motor end plate, and triggers a muscle action potential.The released Ach is destroyed by the acetylcholinestrase. At the level of the sarcolemma of the muscles, the muscle AP travels along T-tubules, opening Ca release channels in the sarcoplasmic reticulum. Ca binds to troponin-tropomysin complex, which releases the myosin heads, these then bind to the actin thin filaments, and draws them closer to the M line.Meanwhile bringing the Z disc closer. This leads to muscle fibre contraction. This is a self p ropagating sequence eventually leading to the contraction of ilio-psoas muscle, which causes the flexion of thigh on the pelvis. Each nerve fibre innervates many musle fibres ( about 150).This is   the motor unit. The greater the number of motor units recruited by the nerve action potential, the greater the force of contraction of the muscles. In the spinal cord, nerve impulse travels along the brachial plexus to innervate the deltoid and supraspinatus (shoulder abductors), biceps, and   brachialis( elbow flexion), flexor carpi ularis and flexor carpi radialis   (wrist flexors and stabilizers), long finger flexors flexor digitorum superficialis anv flexor digitorum profundus (long finger joint flexors) leading to the person gripping the glass and drinking water.   In summary the impulse travels via brachial plexus ( C5-T1).From here the nerve impulses travel to shoulder elevators (supraspinatus, deltoid, trapezius, and latissimus dorsi)- posterior cord ), elbow extensor (tri ceps and anconeus – radial nerve) wrist extensor ( ECRL, ECRB – radial nerve), finger flexors ( FDS, FDP – median nerve and the ulnar nerve)   and the intrinsics – ulnar nerve and the median nerve).

The Purposes of the Three Witches in Macbeth

The Purposes of the Three Witches in Macbeth Macbeth is a symbolic story of how people can be easily influenced. In the beginning of the play, Macbeth meets the three witches and hears about his prophecy from them which he will become the next King of Scotland. These witches are important characters to develop the story. Every time when Macbeth needed them, he received prophecies from them. These prophecies affect Macbeth and reveal his evil personality. As revealed in the play, the purposes of the three witches in the play are to foreshadow, advance the plot, and show the human weakness.One of the purposes of the witches in the play is to set allusions. In the beginning of act one scene one, the three witches plan? to meet at the open field to see Macbeth after the battle is over. As they promised, they wait for Macbeth and Banquo to return from the battlefield. When they faced each other, the third witch said, â€Å"All hail, Macbeth, that shalt be king hereafter†(Macbeth 1. 3. 51) to Macbeth. Then the first witch tells Banquo that, â€Å"Thou shalt get kings, though thou be none/ So all hail, Macbeth and Banquo! †(Macbeth 1. 3. 8-69), which she meant that Banquo will become the father of the kings. Later in the story, Macbeth seeks for the three witches to hear more about his future. They told him that â€Å"Be bloody, bold, and resolute. Laugh to scorn/ The power of man, for none of woman born/ Shall harm Macbeth. †(Macbeth 4. 1 81-83). These prophecies eventually become true. There are no doubts that the tree witches allure the story by telling the futures. The weird witches not only foreshadow but also advance the story. The story mainly develops by the prophecies.After Macbeth hears about his future from the witches, he writes a letter to Lady Macbeth, his wife, about the prophecy. Since Lady Macbeth had no doubt about this prophecy of Macbeth becoming the king, she plans to assassinate the King Duncan to fulfill the prophecy. Macbet h and Lady Macbeth put their plan into action. Successfully, Macbeth killed the king and put false charge on Malcolm and Donalbain for assassinating the king to become sovereign. As a result, Macbeth took the next throne of the Scotland.While he rules Scotland with insanity, Malcolm seeks for revenge and makes an army to fight against Macbeth. With a growing fear in Macbeth’s heart, he goes to find the three witches again to receive another prophecy. He gets told that no men who came through a woman’s womb could harm him. He scoffs and eases his fear of death. However towards the end of the play, he faces death by Macduff, who was delivered by cesarean section. By giving prophecies, the witches indirectly affect the play to create tensions.The play of Macbeth clearly showed the human weakness. The witches did not force Macbeth to kill the king or to commit any crimes. Macbeth was a loyal general of King Duncan along with Banquo. However, after he hears the words from t he three weird sisters, he had a conversation with Banquo about what they heard and he says, â€Å"My thought, whose murder yet is but fantastical,/ Shakes so my single state of man/ That function is smothered in surmise,/ And nothing is but what is not† (Macbeth 1. . 142- 145). From this conversation, his personality was revealed which he is a man who would not kill the king to attain his ambition. However, Macbeth eventually gets affected by the prophecy that he shows his ambitions toward the kingship and his evil personality. His influenced aspect is clearly shown when the second witch notes, that â€Å"By the pricking of my thumbs,/ something wicked this way comes† (Macbeth 4. 1. 44-45). From this quote, it shows that Macbeth’s personality became evil.The purposes of the witches are not only to develop the story but also to show that people are easily influenced. The weird sisters, the three witches, in the play do not advent often but have essential roles. They give prophecy to Macbeth which creates ambition in his heart. They are the main element that creates the consequences in the play. Their role in the story gave Macbeth a thought that they know he would expand on and reveal his human weakness. Work Cited Shakespeare, William. Macbeth. New York: Signet Classic, 1987. Print